6 Tips On How to Choose Keywords for SEO
Choosing the right keywords is one of the most important steps in SEO. Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it. Here at Nevolution Tech, we use a variety of techniques to ensure that the keywords that we choose are the best ones for your site so that your page can rank on google. It is one of the our most important SEO services when it comes to optimizing your page.
Table of Contents
What are Keywords Anyway?
- words and phrases that identify what people are searching for
- words and phrases that describe the topics you write about
In an ideal world, these keywords are the same, bridging the gap between your content and your audience, and helping them to find it.
Keyword research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation, and marketing.
Here are a few Tips On How to Choose Keywords for SEO
There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take.
Focus on long-tail keywords first
Long-tail keywords are magic. This is your most important step in knowing how to choose the right keywords. These keywords contain more than 3 words. Long-tail keywords are easier to target and also rank for. Long-tailed keywords are more detailed search phrases that your visitors may search for. For eg: if you choose keywords such as shoes then there can be a lot of results but choosing keywords like Irish dance hard shoes is much more specific and targeted. Long-tailed keywords have less competition so it helps you target more specific viewers. They may have low search volume but they will guarantee that the visitors that do visit are more likely to provide good conversions. As you narrow down your long-tail keywords, keep specificity in mind. Long-tails work best when they’re as targeted and specific as possible, and the more granular you can get with them, the better.
Focus on the Content
What is its main topic? Not broadly, but specifically. What is its main reader benefit? What questions does it answer? You always have to keep the content as the focus when it comes to choosing the right keywords. For eg: is the content going to be something the user is going to search like fishing tips for beginners. The focus keywords should always be what the topic relates to so if your page is about fishing tips for a beginner that’s what the keyword should be not just fishing as it is broader and doesn’t relate to the user search intent.
Search intent is defined as the intent or reason behind why people search for a specific term. There are many driving factors behind people’s search habits, such as:
- Why are they searching?
- Are they searching because they have a question and want an answer to that question?
- Are they searching for a specific website?
- Are they searching because they want to buy something?
Try to put yourself in your target audience’s shoes. Why would they search for your topic? How will they key in the terms? Are they looking to buy something? Or are they looking for a service to solve a specific problem?
Use keywords Research Tools
There are a lot of keyword research tools that you can use to find the best keywords for your page. A few of them are:
- Google Keyword Planner
- Uber Suggest
- LSI Graph
- Answer the Public
Most of these tools are either Paid or freemium. These tools provide great information such as Keywords search volume, keywords difficulty, search volume based on different countries, number of results, and even related keywords that you can use. For the best results, consider using several tools and compiling the results in a spreadsheet. You can even make multiple tabs to group your keywords together. You can also search for trending keywords that include viral topics that can provide quick traffic for your website. They may not get long term traffic but are also easy to rank for and have good search volume. To search for trending keywords you can use Google Trends. It provides detailed information on what people are searching for based on country and also duration.
Don’t go after High Numbers
Usually when choosing keywords the main mistake people do is go after keywords with high search volume. Sure high volume might mean people search for it more but again the question is Does your content relate to the keywords? Is it easy to rank for? Choosing a keyword with 500 search volume and fewer keywords difficulty is better than choosing keywords with thousands of search volume and high keywords difficulty. Plugging in high-volume keywords to bump up rankings for a page used to work pretty easily. But it’s not so simple anymore these days. Today, Google’s machine learning search algorithms compare search terms with user queries to learn about search intent.
Analyze Your Competitors
If you are finding it hard to find the right keywords then you can check your competitors and see what keywords they are targeting for. Focus on things like their URL and Meta Titles on the page. Usually, the focus keyword can be found in their page title. Doing keyword research on Google about your brand alone is not nearly enough. You also need to be aware of what your competitors are doing. The better you understand the content landscape of your industry, the better it will be for your SEO.
After choosing your keywords you can see how they perform by checking your analytics and search console data. These tools provide information on whether the keywords you chose have been gaining any traffic or not. Keywords can also change over time in terms of search volume so you have to keep that in mind as the same keywords may fluctuate in traffic and rankings.
Hope these Tips On How to Choose Keywords for SEO helps you improve your SEO.