What does SEO stand for? FULL SEO Acronyms and Phrases list 2020
If you want to carry out SEO with then there are a few key phrases and acronyms that you might want to know about. If you have a chat with our SEO specialist they might seem like they are talking out of this world. Here at Nevolution Tech, we mostly communicate through acronyms and Phrases in our SEO service that are really easy to get along with once you know what they mean. So to keep you updated with the latest SEO acronyms that you might hear in the SEO world here are a few that you might want to know about.
ALT: Alternative Text Attribute
Sometimes referred to as alternative text or alt attribute, an image alt tag is used within the HTML coding of a webpage to give a text description to images. This is useful for those who cannot see the images in their browser and will usually appear when the mouse hovers over an image. Tells screen readers what the picture is about (small ranking factor)
Anchor texts are clickable words of text with an attached link. These usually have a small ranking factor.
A tool used to differentiate between a real user and a spam automated bots. Usually used in the submission of forms to prevent spam.
CMS: Content Management System
CMS, like WordPress and Drupal, is a platform that allows for publishing, editing, and modifying webpages within a website. They are great for blog and website managers who do not have vast knowledge and experience with maintaining a traditional HTML (more on that later) site.
CTA (Call To Action)
A term used to describe where you can point your visitors to buy or sign up for your product or service or carry out an action that helps your business or site, CTA’s are usually done at the first or the end part of the content. This can range from clicking a button, signing up for a newsletter, visiting a different link, and more.
CTR (Click Through Rate)
The number of clicks divided by the number of impressions of a given search result. CTR is tied to keywords, search results, and PPC ads and is a big ranking factor.
DA (Domain Authority)
A metric created by Moz to estimate the overall authority of a website based off links. Higher DA is better.
PA (Page Authority)
A metric created by Moz to estimate the overall authority of a page based off links (internal and external). Higher PA is better.
A link that passes Page Rank to another page.
A link that passes no Page Rank to another page.
Hypertext markup language: HTML is a system used to markup web pages
LSEO: Local Search Engine Optimization
Local SEO is the process of optimizing your website for local search results, increasing your site’s visibility for geographically related or targeted searches.
NAP: Name Address Phone Number
NAP stands for name, address, and phone number and is critical for businesses hoping to rank well for LSEO (Local SEO from above, remember?). Google pulls the NAP listings from many online directories, sources, and citations when determining which companies to list for geo-specific searches. Consistent NAP is crucial.
Advertisers (meaning business owners and other companies) bid on keywords for paid search results and pay a fee every time an ad is clicked be a searcher. PPC is complementary (not cannibalizing) to SEO (more on that later) efforts.
PageRank is an algorithm used by Google to rank websites in their SERPs. According to Google, PageRank is determined by counting the number and quality of links to a page to determine the importance and value of that website (under the assumption that more links to a webpage signal more importance and authority).
ROI: Return on Investment
ROI is the amount you make from a given marketing effort (PPC, SEO, direct mailer, etc.) compared to the amount spent on that effort. The higher your ROI, the more successful that marketing effort.
SE: Search Engine
A search engine is an online tool that is used for navigational, informational, or transaction searches to find other webpages. The top players in the search engine market are Google and Bing.
SEM: Search Engine Marketing
Search engine marketing encompasses all methods that attempt to increase a website’s online presence and search engine real estate—including SEO (more on that later) and PPC campaigns.
SEO: Search Engine Optimization
The process of changing your website’s code, structure, on-page, and off-page content in a way that allows search engines to more easily find, index, and rank your site on a SERP (more on that later) relative to competitors. SEO is typically thought of as an organic or unpaid search engine marketing strategy.
SERP: Search Engine Results Page
The SERP is the listings provided by Google or another search engine for a given search term or phrase. Now, SERP can include organic, paid, local, mapped, and image listings to better provide the searcher with exactly what they are looking for.
URL: Uniform Resource Locator
Mostly known as a URL, this acronym basically means a web address. It is a string of characters that lets your computer know where to go on the server to find that specific webpage.
UX: User Experience
From an online marketing standpoint, UX is how a user interacts with and experiences your website. Does it take a long time to load the page? Are they are to navigate through your site? Do they find the information from the body copy as suggested within the headings?
LPO: Landing Page Optimization
Landing page optimization is a broader form of CRO that focuses on improving the performance of a landing page in terms of visits, conversions, and sales.
How many times a searcher sees your search result. A link URL records an impression when it appears in a search result for a user. Whether or not the link must actually be scrolled into view or otherwise visible depends on the type of search element that contains the link, as described later.
Out Bound Links or External Links: Links that are pointing from a website to another
Links that are pointed internally to other pages within the same website
Named by Larry Page, Page Rank is a score given by Google’s algorithm which is based off links pointing to a webpage.
ROI (Return on Investment)
How much money a person made off their initial investment.
RSS (Really Simple Syndication or Rich Site Summary)
A web feed that lets users access updates to new content.
GA (Google Analytics)
A web-based platform used to measure the performance of a website and see unique data about its visitors.
GSC (Google Search Console)
Let’s website owners check for warnings, errors, indexation status, and issues with their website. Also, it gives webmaster the ability to submit sitemaps, disavow links, and much more.
UGC (User Generated Content)
Content created by users on a website.
Schema Markup was created by Google, Bing, Yahoo, and Yandex to use structured markup that search engines can understand a bit more about what the page is about. You can check out the list of schema from https://schema.org/.
SMM (Social Media Marketing)
Using social media platforms such as FB, insta, twitter and much more to market your website, product, or service.
SMO (Social Media Optimization)
Optimizing your social media profiles to show in search through Google and the platforms themselves.
Paid advertising by Google.
SEM (Search Engine Marketing)
Marketing used to promote websites primarily through paid advertising.
PPC (Pay Per Click)
Type of bidding style specified through Adwords.
CPC (Cost Per Click)
How much an Adwords advertiser pays per click.
CPM (Cost Per Thousand Impressions)
The amount you pay per thousand impressions
CPA (Cost Per Acquisition)
Cost Per Acquisition (CPA) Also called Cost Per Action, Cost Per Conversion, and Pay Per Action, CPA is a pricing model that only makes an advertiser pay when a specific action has occurred.
Search engine optimization used to target local based terms such as “keyword” + “city” or “keyword” + “location”. These are really useful if you want your business to rank in your location or area.
NAP or NAPW
Name, Address, Phone, Number, Website: used to show Google consistency signals of a business.
This term is used to show how consistent your NAP is across different citation sources. (Definite ranking factor)
Citations consist of one or more of NAPW (Definite ranking factor especially for GMB (Google My Business)
GMB (Google My Business):
An online listing used to show Google visitors information about your local based business.
GMB Optimization (Google My Business Optimization)
Optimizing a Google My Business with pictures (with well-written file URL’s), categories, business information, and responding to reviews. (Optimizing your GMB will likely help rank it higher, it’s said that you don’t get a ranking benefit until you respond to your reviews.)
Important Error Codes:
- 301: Permanent redirect
- 302: Temporary Redirect
- 404: Webpage temporarily unavailable
- 410: Webpage permanently unavailable
White Hat SEO
Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.
Grey Hat SEO
SEO that doesn’t technically abide by Google’s guidelines, but may not get you penalized.
Black Hat SEO
SEO that doesn’t abide by Google’s webmaster guidelines.
If you have any queries regarding SEO feel free to contact us to know more.