Digital Marketing and SEO in Nepal
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Search Engine Optimization is otherwise known as “SEO”, is one of the best tools that companies have in terms of increasing your overall visibility online. It allows businesses to bring in more visitors through natural or free organic search results. To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank on search engines like Google.
Just building a website doesn’t make people visit your site. The 3 big search engines like Google, Bing, and Yahoo rank websites based on thousands of varying factors that they deem most important and they do so free of charge. By optimizing your site and a few technical aspects you will start increasing your rank in the search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website. Why should you do digital marketing and SEO in Nepal?
- It is the most powerful form of marketing.
- It is the most cost-effective way to market your business
- It is the most measurable form of marketing
- It allows you to target your ideal clients and customers.
Why Do I Need SEO Services in Nepal?
When a consumer is looking for something, be that a product, advice, video, content, or your even your business’ location or opening times, most consumers today turn to online search engines. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to generate more traffic and make more sales.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Nevolution Tech is a digital marketing agency in Nepal that helps you improve your online presence and get you noticed on sites like Google. Our SEO service includes website Audits, on-page optimization, improve website speed, content optimization, SEO optimized content writing, and much more. We have a team of SEO specialist in Nepal that can get you ranking on Google and introduce your business to the world.
Our SEO Services in Nepal
One of the SEO services in Nepal that we’re extremely passionate about our SEO site audits. We love collecting data, analyzing it, and providing actionable items to resolve the issues. Most site owners aren’t even aware of how many issues are holding their site’s rankings back until we shine a light on it. There are a few different types of audits we do:
- Responsiveness or Mobile-friendliness
- Website speed
- Content structure / Sitemaps
- Google Analytics, Search Console and Bing webmaster tool
- Meta tags such as h1,h2,h3 and meta descriptions
- Image alt tags
- Broken links
- Clean URLs
- Schema Markups
Our local SEO services in Nepal are designed to help small to medium-sized businesses
get visibility. Our Google local services include:
- Name, Address & Phone Clean-Up (NAP)
- Citation Building & Audit
- Google My Business Optimization
- Local On-Page Optimization
- Schema Markup & Structured Data
- Link Building
On-page SEO represents the process of perfecting metadata information, media, website code, and user-friendly content for search engines. Drive more traffic and produce more qualified leads with our proven on-page SEO methodology. Common on-page elements to optimize include:
- On-page copy, images, and videos.
- Meta descriptions and title tags.
- Image alt text.
- HTML headings (H1-H6 tags).
- URL strings.
- Internal linking structures.
- Schema markup (featured snippet optimization).
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret, and index your website without any problems.
It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website. A few of the things to look at when it comes to technical SEO include:
- Optimize Robots.txt
- Optimize Your URL Structure
- Navigation and Site Structure
- Breadcrumb Menus
- Implement Structured Data Markup
- Canonical URLs
- Optimize 404 Page
- XML Sitemap Optimization
- SSL and HTTPS
- Website Speed
- Mobile Friendliness
- Tracking and Analytics
- Accelerated Mobile Pages (AMP)
- Pagination and Multilingual Websites
- Site Indexing and Submission
Another important SEO service in Nepal that our Company Provides is Keywords research. With the correct keywords you can start ranking your site on Google. Keyword research involves finding the right phrases that people are searching for or your competitors are ranking for.
Based on the research we do, and what we discover, our experts will create a list of keywords/keyphrases that will be incorporated into an extensive content strategy. Through this, we’ll identify monthly search volume potential and calculate the investment needed to overcome your competitors.
How Does SEO in Nepal Work?
If you have decided to take any of our SEO services in Nepal then you might be wondering how everything works. If you are new to SEO and don’t know much then don’t worry we got you covered. One thing you need to know is rankings are never guaranteed and can take months depending on the existing competition and difficulty before you start ranking and getting traffic. Mainly our SEO services in Nepal is divided into 3 phases:
- Phase 1: Site audit and analysis
- Phase 2: Onsite Optimization
- Phase 3: Post SEO Analysis
We begin with a site Audit to check for all the errors that are existing on the site. The audit is meant to check for all on-page errors such as meta tags, images, websites speed, internal links, content, URL structure, mobile-friendliness, current traffic, and much more. The SEO audit lays out the plans and shows us the area that needs to be fixed based on the severity it has on the SEO.
After the site audit we carry on with the keywords research. Our Keywords research includes finding out what search queries people are using and incorporating them in our website. A good keywords strategy is key in ranking on Google. We then figure out the content strategy which is focused around the keywords. Good content is the key to success when it comes to SEO.
We also set up the necessary tools to track your progress in SEO using Google Analytics and Search console.
The next phase of our SEO in Nepal involves carrying out the implementations from our Audit reports. The key tasks involve:
- Identification of Target Pages
- Page Copy Optimization
- Linking Strategy
- Setting site structure
- Formatting the meta tags
- Basic Search Engine Submission
- Conversion Optimization
After carrying out our optimizations you will start to see changes in your site’s SEO results. You will see your site showing up on results for certain keywords and see visible changes our SEO services in Nepal has on your website. In this time we also focus on improving the conversion rates, analyze the area that we can optimize even more. We will continue to monitor progress and gauge the impact of the SEO and plan for future growth opportunities that match your business model and outreach needs.
We also provide detailed reports on the ongoing SEO activity and always keep you up to date with what’s going on with your website.
We don’t guarantee any specific rankings (like the #1 spot on page one) for our clients, but we expect to see some measured improvement over the course of the campaign with our SEO services in Nepal. SEO takes time and is a long-term investment and rankings don’t happen overnight; it takes a while for Google and Bing to re-crawl, index, and eventually boost business over its competitors.
That said, if you’re actively working on SEO when your competitors aren’t, you are sure to have a leg up. From the analysis we’ve done of different industries around, only a few businesses are ongoing basis SEO in Nepal right now, so this is a huge opportunity you don’t want to miss out on.
Our Other SEO Services In Nepal
SEO Search Engine Optimization
It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.
SMM Social Media Marketing
It is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
It helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Video is a versatile and engaging content and Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
FREQUENTLY ASKED QUESTIONS
How long does it take to see results from SEO?
Results can vary depending on a lot of factors. Typically we see a measurable difference in organic rankings in the first 2-3 months after our initial site audit and link building efforts have started. Websites that are new, penalized, or compete in super competitive markets can take longer to see movement in the search results. It should be understood that SEO is a long term investment, not a short term expense.
What is the cost of SEO in Nepal?
The monthly cost of SEO services in Nepal ultimately depends on how much work it’ll take to reach your desired goals. Whether it’s local SEO, national SEO, or eCommerce SEO audits, many factors come into play when determining a custom quote. Some of those factors include the depth of the website, which market you’re competing in, and what you’re trying to achieve.
Why do my Google rankings fluctuate?
There’s no way around seeing incremental fluctuations in your rankings both up and down. That is a normal part of how Google’s ranking algorithm works. Over time, your rankings will even out and you should see rankings hold stronger as you continue to build links and drive authority to your site
How does your SEO process work?
SEO in Nepal works like any other SEO service. We start by auditing the site to fix any issues that might be holding it back. We always want to make sure we can get a clean crawl and Google isn’t devaluing the site in any way. Once the audit is finished, we optimize the site for your target keywords and phrases. From there, we start building authority to the site through our manual link building efforts.
Will I have to do SEO forever?
It depends on how competitive the industry is that you’re competing in. Some will allow you to take your foot off the gas for 6-12 months. Other industries force you to continually pay attention to your SEO because your competitors are aggressively building links and optimizing for new keyword phrases on a weekly basis. Examples of such industries would include travel agency SEO, lawyer SEO, dental SEO, e-commerce SEO, educational consultancy SEO.
How do I track my SEO results?
We have a custom reports that allows you to view your keyword rankings, traffic and progress of the SEO campaign and see results visually.